The Superbrands

The Superbrands programme acknowledges and rewards the highest standards of branding with following aspects; Brand Quality, Brand Affinity and Brand Personality. Superbrands demonstrate the ability to connect with consumers and fulfill their needs.

King Power received a favourable rating from respondents for their quality of services, value for money, trustworthiness, strong image and their understanding of customers’ needs.

In other word, a brand is no longer merely a name for a product or service. It reveals a customer’s perception of its identity and character. Having a good product and service alone today may not be sufficient to create a brand name. Combinations of factors mentioned above are crucial in capturing the market especially with the growing demands and expectations of the average customer.

The Superbrands organization is acclaimed worldwide as being the independent authority and arbiter of branding excellence. The organization is committed to the cause of promotion exceptional brands and the discipline of branding in the region. Now, the organization has expanded its operations to 83 countries worldwide.

The DFNI Awards

As an annual awards, The DFNI Awards for Travel Retail Excellence in Asia/Pacific, or initially recognized as Raven Fox Awards, is an awards for an excellence travel retail operators in Asia/Pacific. This year is also another affirmation that King Power International Group (Thailand) has traditionally been a strong runner in the Asia/Pacific awards. 11th DFNI Awards for Travel-Retail Excellent in Asia/Pacific 2008 proved no exception as King Power collected the prize for Best Travel Retailer Operating in a Single Country.