Lipsticks continue to grow in popularity, and with the current trend of fullcoverage formulas with a demi-matte, velvety finish, we will launch 12 shades of new Clinique Pop Lip Colour + Primer. This rich, long-wearing, luxurious formula consists of our softest, creamiest texture yet and features a built-in primer for a full-shade impact. It is non-feathering and non-bleeding, so colour stays true all day. Other formula benefits include: smoothing, intense colour, and a non-waxy, non-drying consistency for comfortable wear. Clinique Pop will launch in a range of shades from everyday wear to bright, and will be packaged in a new, colourful metal case to support its fun, colourful positioning.